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How To Easily Change
What You're Doing
To Get The Results You Want!
By Jeff Paul
Instant Profits Lesson #2
Tony
Robbins says that the definition of insanity is to do the same
things you've always done and expect to get different results.
Pretty
profound stuff, wouldn't you say?
Think
about this real hard.
Are you
thinking about how you want different results, yet you continue to
do what you've always done?
If so,
then we need to have a little talk here.
See, in
order for your results to change...you must change what you do!
I know
that sounds totally stupid.
Like you
don't know that already.
Well, it
may sound dumb, but I have to tell you, from my experience in having
taught thousands of entrepreneurs from many specialties, this is one
of the biggest problems I face in helping people get to a new level
of success and self esteem!
Changing
how you think about your business is the greatest challenge I face!
You've
been indoctrinated to think that being good was good enough.
That
knowing what to do with customers, clients or patients was all it
took.
That the
right image and promotion of your company or yourself would catapult
you to a level of income most people only dream about!
But, now,
we've got to splash a bucket of ice water on those types of
thoughts.
I can
assure you, that as soon as you change your thinking, you'll change
your income!
What kind
of thinking needs to be changed?
Well,
mostly, the thinking that somehow things will improve as your "name
gets out there," and you get a reputation.
Please
understand that I'm not saying name recognition and a positive
reputation won't help. They will help. A little.
And they
certainly can't hurt.
But, the
time and money it takes to get this so called ingredient of success
puts most people out of business, or at best, gives them a meager
income.
If all it
took was name recognition, most business people would be rich,
right?
Since
just about everyone puts ads and stuff with their name and picture
out there, everyone's phone should be ringing off of the hook!
But we
both know that the theory of name recognition and image is far
different from the reality.
And the
reality is, if you can afford to wait for years and years to make
big money, then keep doing what you're doing.
But, if
you want to streamline the process a bit, you have to stop doing
what you've been doing and start using marketing that is direct,
that gets people to call you about what they're really interested
in.
That's
the bottom line, as I said earlier.
Once you
recognize that other people recognizing you isn't going to pay
bills...you'll be on your way!
Understanding that your mind has to become a marketer's mind, you
can begin the process of a new life for yourself.
Once you
realize that top companies don't do what everyone else does...and
that's why they're top companies, you'll be making a big
breakthrough!
I firmly
believe that how you see the world is how you'll end up having the
world see you!
And, if
you see the world as a place full of people who are interested in
what you have to say, and that your job is to find those people
through direct response marketing, you will find them!
If you
feel that your professionalism and good name are enough to have
people beg to work with you, and you are not getting results from
that attitude, it's time for a new attitude.
We always
get what we really want, if we have the psychological power to focus
in on what we want and filter out all the noise and meaningless
static that surrounds us.
If you
still pay attention to an "image" and "professionalism," you are
letting meaningless noise filter out what's really important!
Getting interested people to call you!
I hope
this makes sense. Because we need to have your new attitude in place
in order to make the system you're about to embark on work for you
year after year!
So, think
this through very carefully. Be ready to accept new realities and,
therefore, new successes!
And now,
let's hear from Jim as he shows you
How to Market Your Local Business Online.
Next Lesson
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